The Concept

With its origins in the Swiss Alps, Swisstouches Hotels & Resorts has a new and exciting collection of hotel brands offering famous Swiss hospitality service, and a unique blend of hospitality relaxation concepts for all business and leisure guests.


For new hotels and resorts, Swisstouches Hotels & Resorts creates brands that have many points for guests to remember in details of design, services and products. Creating memorable points is something valued by guests, especially those who frequently stay in hotels. Each Swisstouches hotel has at least 100 Memorable Points both obvious and subliminal, in all parts of the guest experience of “Unique Relaxation”.


The intent is not to create a standard design style, but rather one of consistent quality, ambiance and uniqueness representing the values of beautiful Switzerland, nature, warmth and coziness.


To be a global leader in Swiss Hospitality Management.


Competitive advantage in each investment location.